Everyone’s favorite assemble-yourself furniture company, Ikea, recently announced plans to open a series of budget-friendly hotels in Europe.
Inter Ikea, the company that owns Ikea’s intellectual property rights, is planning to open 100 locations, with the first two properties expected to open in Germany in 2014, according to the Associated Press.
But don’t expect to see any LACK tables or BILLY bookcases here—the hotels aren’t planning to sport any of the Scandinavian retailer’s furniture. Harold Muller, development manager of Inter Ikea’s property division, also told the AP that the chain has no plans to use the Ikea name, and is instead focusing on the company’s philosophy of “good quality at a reasonable price.”
Muller went on to say that the interiors will be made by Nordic designers, giving the hotels a Scandinavian feel. Other properties are planned for Belgium, the Netherlands, Britain, Poland and the Nordic countries. The name of the chain is expected to be announced sometime in September.
Inter Ikea already owns properties in Europe, including sites in the Netherlands, Belgium, Poland and Spain.
No word yet on whether or not the hotels will serve up 99¢ breakfast platters or Swedish meatballs with lingonberries.
Chic Travelers: Would you stay at an Ikea hotel? Let us know in the comments below!
photo credit: Wikimedia Commons