Whole Foods Launches Experiential Culinary Tours

December 5, 2012 by

Whole Foods, the supermarket chain focused on fresh and organic, is branching out beyond their stores and into the travel realm. Starting this spring, Whole Foods will begin operating Whole Journeys, offering travel itineraries to connect passionate foodies with regional food cultures across the globe.

The trips are designed to be immersive and experiential, offering hands-on activities with local farmers, winemakers and chefs. Trip highlights vary by destination, but include cooking classes, wine tasting and cheese making.

The small-group trips (each excursion will have no more than 16 people) are geared toward “active foodies,” and will combine physical pursuits with food culture (think: hiking along the ancient Tea and Horse route in China or biking through vineyards and orchards in Provence).

Many of the scheduled trips are international (with the vast majority in Europe, and more than a few in Italy), but stateside travelers can opt for the gourmet white-water trip along Idaho’s Main Salmon River, complete with a personal chef serving up local organic cuisine complimented by micro brews and regional wines.

The site currently has a section for trips in Latin America, but no details have been posted yet.

For more information about itineraries and pricing, check out

photo credit: Whole Journeys

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1 comment

  1. Penny W. says:

    Great move on expanding the brand! Sounds like an interactive and engaging travel experience that would be met positively by whole food enthusiasts.

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