Kids

KidZania Encourages Kids to Play Like Adults

November 8, 2012 by

Some theme parks focus on making everyone who enters feel like a kid again. At KidZania, the focus is on kids being adults.

KidZania markets itself as a realistic educational experience where children, aged 4 through 12, pretend to be adults. All children choose a “job,” such as pilot, doctor, journalist or shopkeeper, for which they are paid in KidZone credits.

Those credits can then be redeemed for entertainment or when shopping. Kids even open a bank account to store their credits, which they can then retrieve using multiple ATMs around the park.

The theme park is indoors, and is scaled down to 2/3 original size to fit the children who visit here. Inside, you’ll find paved streets, buildings, vehicles, and even a functioning economy.

And just like in the real world, branding is also here, with a Crest-sponsored dentist office, a McDonalds restaurant and a miniature Coca-Cola bottling plant.

KidZania has 11 worldwide locations, including Tokyo, Dubai and, the original location, Mexico City. Plans are underway for KidZones in Brazil, Turkey and the United States, among others.

Chic Travelers: Do you think KidZania is a good idea? Let us know why or why not in the comments below!

photo credit: KidZania



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1 comment

  1. Ruby T. says:

    This sounds like a lot of fun for the kids! But meanwhile, what are the adults doing?


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